The numbers behind Cristiano Ronaldo's $1 billion Nike contract

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Cristiano Ronaldo has signed a deal with Nike reported to be worth around $1 billion having generated over $500 million in revenue for the manufacturing giants in 2016.

The Real Madrid star posted 1,703 times overall on social media in 2016, generating 2.25 billion interactions, according to Hookit, to his 260 million followers across Facebook, Twitter and Instagram.

Nike was referenced or had its logo visible in 347 of the posts, which had 477 million interactions, while Ronaldo's top post in 2016 earned Nike an eye-watering $5.8 million in media value.

To read full article - https://goo.gl/MlKLUj

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